For Immediate Release:

New NE Regional Sales Manager Craig Rouse Brings Decades of Expertise to Alerton Dealers and Customers

Redmond, WA (June 7, 2005)—Building automation pioneer Alerton (www.alerton.com) today tapped Craig Rouse as its new regional sales manager (RSM). Rouse will be responsible for managing and developing Alerton dealers in the Northeast United States and Eastern Canada. Rouse serves the Northeast Alerton dealers from his office in Pittsburgh, Penn..

“Craig brings more than 22 years’ experience and expertise in the building controls industry to this role,” said Kevin Caskey, Alerton’s vice president. “He’s a valuable addition to a well-rounded group of talented sales managers.”

Rouse joins Alerton from Novar where he was distribution sales manager for the Small Building Solution system. Prior to that, Rouse was vice president of sales and co-founder of Innovex Technologies, which was acquired by Novar in 2001. His experience also includes sales management and control engineering positions with American Auto-Matrix and Trane. Rouse is a graduate of Penn State University with degrees in Mechanical Engineering and Solar Engineering.

“Alerton customers know their local dealer is part of a company they already know and trust,” said Rouse. “My approach going forward is to continue providing our dealers with the tools they need to leverage the successes they’ve already achieved in their communities.”

Reach Craig Rouse by phone at 412.372.1134 or email Craig.Rouse@alerton.com.


About Alerton

Founded in 1981, Alerton is a leading manufacturer and pioneer of building automation systems for heating, ventilation and air conditioning (HVAC) equipment. Alerton advanced the industry in 1996 with its introduction of Alerton BACtalk, the first product line based on BACnet, the building industry’s standard for open system interoperability. Alerton products are found in thousands of structures, including high-rise office buildings, government facilities, university campuses, airports, hotels, school districts and hospitals around the world. BACnet is a trademark of the American Society of Heating, Refrigeration and Air-Conditioning Engineers (ASHRAE, www.ashrae.org); BACtalk and Alerton are trademarks of Honeywell International. All other product names used herein are property of their respective owners.

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