For Immediate Release:

Daniel Picchi, Alerton’s New Global Sales Support Leader, Brings Energy and Expertise to International Sales Program

Redmond, WA (January 31, 2008)—Building automation pioneer Alerton (www.alerton.com) today welcomed Daniel M. Picchi as its global sales support leader. Picchi is primarily responsible for supporting Alerton’s international sales and marketing team members, identifying new markets, garnering voice-of-the-customer (VOC) feedback, and facilitating product localization. Picchi has more than 22 years’ experience in global sales and business development.

“Dan’s solid track record of generating seven-figure sales in a very short time is fueled by his energy and determination in selling market-leading products,” said Larry Haakenstad, Alerton’s national sales manager. “We anticipate Dan’s further success in developing and cultivating Alerton’s international relationships.”

Before joining Alerton, Picchi was a senior manager in the technology division of Avery Dennison, developing that company’s radio frequency identification (RFID) inlay market in Latin America and landing a $2.6 million RFQ—one of the largest closed-loop RFID projects to date. Prior to that, Picchi served as director for Swiss company Lucatron Americas Inc., where he established product distribution, sales channels and a direct customer base, growing sales from start-up to more than $2 million. In his spare time, Picchi enjoys running, cooking, movies, attending cultural events, and taking walking tours of the Windy City.

About Alerton

Founded in 1981, Alerton is a leading manufacturer and pioneer of building automation systems for heating, ventilation and air conditioning (HVAC) equipment. Alerton advanced the industry in 1996 with its introduction of Alerton BACtalk, the first product line based on BACnet, the building industry’s standard for open system interoperability. Alerton products are found in thousands of structures, including high-rise office buildings, government facilities, university campuses, airports, hotels, school districts and hospitals around the world. BACnet is a trademark of the American Society of Heating, Refrigeration and Air-Conditioning Engineers (ASHRAE, www.ashrae.org); BACtalk and Alerton are trademarks of Honeywell International. All other product names used herein are property of their respective owners.

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